If you want to design a pair of running shoes for German Chancellor Angela Merkel, what kind of running shoes do you think suits her? On April 23rd, at the annual Hannover Industrial Fair, Siemens CEO Joe Kaeser gave Merkel a pair of Adidas white custom-designed Ultra boost running shoes with the German-made logo. Chancellor Merkel seems to particularly like this pair of shoes.
New trends in the footwear industry
What makes this shoe special is that its sole has the powerful 3D printing technology. Siemens CEO Kaeser explained to Merkel that the 3D printing technology has led the new trend in the footwear industry. With the help of Siemens’ “digital twins”, the manufacturing industry has achieved a transformation from mass production to small-volume custom production.
This running shoe was produced by Adidas at its new speed factory in Bavaria. With MindSphere, Siemens' latest industrial cloud platform, Adidas Speed Factory hopes to meet this new trend in the footwear industry. In fact, not only running shoes, many products of the German manufacturing industry have begun to use 3D printing technology, such as the aircraft engine, auto parts and so on, as long as there is a customized demand for products, 3D printing technology will become a trend. Therefore, we can also see the development prospects of the 3d printer.
In order to accelerate the application of 3D printing in global manufacturing, Siemens launched a new additive manufacturing network cooperation platform at the Hannover Industry Fair to meet the needs of the global manufacturing industry for custom design, engineering, digital tools and 3D printing.
Klaus Helmrich, a member of the management committee of Siemens AG, told CFA reporters: “As innovation cycles get shorter and shorter, companies need to constantly redesign their products, re-manufacture and create new businesses. We need to establish a network that integrates manufacturing companies, engineering companies, automation technology solution providers, and service providers on a single platform to create new business models."